Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting
Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. Ability to utilize information gain...
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| Format: | Others |
| Language: | English |
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KTH, Industriell ekonomi och organisation (Inst.)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-246010 |