Foreign Market Establishment of Knowledge Intensive Business Services (KIBS) : Key Factors to Consider for Swedish KIBS Firms Entering Norway
The purpose of this study was to explore key factors to consider for a Swedish Knowledge Intensive Business Services (KIBS) firm to successfully enter the Norwegian market, and examine how these factors compare to incumbent theories on foreign market establishment. The study is based on an interpret...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
KTH, Industriell ekonomi och organisation (Inst.)
2018
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-238701 |