Improving Software-as-a-Service Sales by Managing the Knowledge of Change Agents : A Case Study of an IT-company in a Servitization Transition

Improving Software-as-a-Service Sales by Managing the Knowledge of Change Agents : A Case Study of an IT-company in a Servitization Transition

Servitization describes the trend amongst companies of supplementing tangible product offerings with services. A case in point is the cloud computing which represents a paradigm shift of servitization in the IT industry as it allows physical products to be delivered entirely remotely as a service. S...

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Bibliographic Details
Main Authors: BIRGERSSON, KRISTOFFER, GRANATH, PHILIP
Format: Others
Language:English
Published: KTH, Industriell ekonomi och organisation (Inst.) 2018
Subjects:
Servitization
Cloud Computing
Software-as-a-Service
Sales
Knowledge Management
Diffusion of Innovations
Change Agents
Codification Strategy
Tjänstefiering
Molntjänster
Sälj
Kunskapshantering
Innovation
Förändringsagenter
Kodifieringsstrategi
Interaction Technologies
Interaktionsteknik
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236489

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http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236489

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