Purchase behaviour analysis in the retail industry using Generalized Linear Models
This master thesis uses applied mathematicalstatistics to analyse purchase behaviour based on customer data of the Swedishbrand Indiska. The aim of the study is to build a model that can helppredicting the sales quantities of different product classes and identify whichfactors are the most significa...
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| Format: | Others |
| Language: | English |
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KTH, Matematisk statistik
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-234684 |