Implementing Digital Business Strategies : A study of the impact and application in the Medical Technology Industry
Digital innovation is a key to solve problems of future healthcare. Medical Technology (MedTech) firms will have to employ successful digital business strategies (DBSs) to become innovative and increase the efficiency to solve the problems in healthcare. This thesis aims to outline important aspects...
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| Format: | Others |
| Language: | English |
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KTH, Industriell Marknadsföring och Entreprenörskap
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231351 |