Implementing Digital Business Strategies : A study of the impact and application in the Medical Technology Industry

Digital innovation is a key to solve problems of future healthcare. Medical Technology (MedTech) firms will have to employ successful digital business strategies (DBSs) to become innovative and increase the efficiency to solve the problems in healthcare. This thesis aims to outline important aspects...

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Bibliographic Details
Main Author: Tärnell, Christofer
Format: Others
Language:English
Published: KTH, Industriell Marknadsföring och Entreprenörskap 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231351