Uber or Heetch: A comparative study on desirability and usability between ride-sourcing applications

Ride-sourcing is a digital transportation service that has seen a considerable growth in the last half decade especially in the biggest cities around the world. More and more digital platforms for ride-sourcing has emerged since its inception. This study compares the two ride-sourcing applications a...

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Bibliographic Details
Main Authors: Heikinaho, Alexander, Villarin, Fredilyn
Format: Others
Language:English
Published: KTH, Skolan för elektroteknik och datavetenskap (EECS) 2018
Subjects:
UX
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231318