Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider
Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer...
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| Format: | Others |
| Language: | English |
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KTH, Industriell Management
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231298 |