The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies
Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. For Swedish companies who plan to ste...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
KTH, Industriell Marknadsföring och Entreprenörskap
2018
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230103 |