Social media as a communication channel – Is it possible to build a digital brand and generate revenue streams simultaneously by applying influencer marketing?

Bibliographic Details
Main Author: Geiser, Felix
Format: Others
Language:English
Published: KTH, Skolan för industriell teknik och management (ITM) 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-224189