Consumer ratings-reviews and its impact on consumer purchasing behavior
Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storyte...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för datavetenskap och kommunikation (CSC)
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309 |