The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers...

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Bibliographic Details
Main Author: Leijon, Anna Mikaelsdotter
Format: Others
Language:English
Published: KTH, Skolan för industriell teknik och management (ITM) 2017
Subjects:
Pricing strategy
Strategic management
Data-driven
Intuition-driven
Strategic decision making
Digitalization
Retail
Customer Value-based pricing
Costbased pricing
Competition-based pricing
Prissättningstrategi
Strategisk ledning
Datadriven
Intuitionsdriven
Strategiskt beslutsfattande
Digitalisering
Kundvärdesbaserad prissättning
Kostnadsbaserad prissättning
Konkurrensbaserad prissättning
Economics and Business
Ekonomi och näringsliv
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-217898

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-217898

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