Community Detection applied to Cross-Device Identity Graphs
The personalization of online advertising has now become a necessity for marketing agencies. The tracking technologies such as third-party cookies gives advertisers the ability to recognize internet users across different websites, to understand their behavior and to assess their needs and their tas...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för datavetenskap och kommunikation (CSC)
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-216963 |