The Effect of Social Media on the Numbers of Streams of Unsigned Artists’ Music

Social media has provided a way for music artists to reach many people with their music, without having to rely on record labels to perform marketing tasks. Most previous research within the area has focused on how already established music artists can use social media as part of their marketing str...

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Bibliographic Details
Main Author: Lundkvist, Björn
Format: Others
Language:English
Published: KTH, Skolan för datavetenskap och kommunikation (CSC) 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210561