Foreign Market Entry Strategies: A Study of Born Global B2B SME’s
The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Industriell Marknadsföring och Entreprenörskap
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209561 |