Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa
Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. This gap in the litera...
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| Format: | Doctoral Thesis |
| Language: | English |
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KTH, Industriell ekonomi och organisation (Inst.)
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205217 http://nbn-resolving.de/urn:isbn:978-91-7729-362-0 |