Pharmaceutical Opportunities : A three-step repositioning model for evaluating market options
Pharmaceutical industry is today struggling with its productivity as products keep failing after long and expensive development programs. The protability is further threatened by erce competition from cheaper product copies. As an attempt to increase the pipeline output, pharmaceutical companies hav...
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| Format: | Others |
| Language: | English |
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KTH, Industriell ekonomi och organisation (Inst.)
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-199225 |