Towards a Data-Driven Pricing Decision With the Help of A/B Testing
An A/B test is implemented on a SaaS rm's product page to examine the di erence in conversion rates from website visitors who are randomly assigned to two di erent product-landing pages that show di erent prices. To count as a successful conversion the visitors that view a product-landing page...
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| Format: | Others |
| Language: | English |
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KTH, Nationalekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-199224 |