POTENTIALEN AV BIG DATA I FRONT END OF INNOVATION

The aim of this study was to explore the potential of Big Data in the Front End of Innovation and develop theory through conceptual work. Specifically research questions were aimed at the potential of Big Data in opportunity identification, opportunity analysis, idea generation and idea selection. W...

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Bibliographic Details
Main Authors: URBANIAK, ROBERT, ZACHRISSON, NICLAS
Format: Others
Language:Swedish
Published: KTH, Maskinkonstruktion (Inst.) 2016
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-192493