Banking on Generation Y:Implications for traditional Swedish retailbanks in the digital era

During recent years, digitalization has had an increasing impact in the society. It has gone frombeing an isolated part of an organization into something that can instead transform the business as awhole. Many businesses have experienced this change, and traditional retail banks are no exception.The...

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Bibliographic Details
Main Authors: LAGERQVIST, SOFIA, BERGROTH, Johanna
Format: Others
Language:English
Published: KTH, Hållbarhet och industriell dynamik 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189565