Live-streaming as a marketing channel in the Swedish music industry
The music business is one of the industries most affected by digitalization of content and distribution channels. As industry revenue shifted from principally physical to digital channels in 2015, while being the business with the largest presence and most popular accounts in virtually all social me...
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| Format: | Others |
| Language: | English |
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KTH, Medieteknik och interaktionsdesign, MID
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188961 |