Gamification on IPTV : Towards Gamification on IPTV for User Engagement

This thesis explores how to use gamification for an IPTV platform to increase user engagement. Gamification has been defined as the use of game elements in non-game contexts. This thesis describes the fundamental concepts about gamification and taps on the practical use of these concepts for media a...

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Bibliographic Details
Main Author: Valle Juarranz, Victor
Format: Others
Language:English
Published: KTH, Skolan för informations- och kommunikationsteknik (ICT) 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177389