Technology Strategies for Personalized Marketing in the Computer Game Industry

Technology Strategies for Personalized Marketing in the Computer Game Industry

The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is...

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Bibliographic Details
Main Author: Henriksson, Sam
Format: Others
Language:English
Published: KTH, Industriell ekonomi och organisation (Inst.) 2015
Subjects:
Personalized marketing
Privacy concern
Software
Computer games
Sales paradigm
Cryptography
Data security
Personlig marknadsföring
Privatliv
Integritet
Mjukvara
Dataspel
Säljparadigm
Kryptografi
Datasäkerhet
Computer Sciences
Datavetenskap (datalogi)
Other Computer and Information Science
Annan data- och informationsvetenskap
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170615

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170615

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