Modeling strategies using predictive analytics : Forecasting future sales and churn management

This project was carried out for a company named Attollo, a consulting firm specialized in Business Intelligence and Corporate Performance Management. The project aims to explore a new area for Attollo, predictive analytics, which is then applied to Klarna, a client of Attollo. Attollo has a partner...

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Bibliographic Details
Main Author: Aronsson, Henrik
Format: Others
Language:English
Published: KTH, Skolan för informations- och kommunikationsteknik (ICT) 2015
Subjects:
RFM
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-167130