How to scale SaaS business from local toglobal markets? Case of ad servers

This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given...

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Bibliographic Details
Main Author: PANDERS, TOMS
Format: Others
Language:English
Published: KTH, Entreprenörskap och Innovation 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147762