Developing a Tool for Digital Transformations:How to Improve Service Quality in the RelocationIndustry

The purpose of this study was to develop a tool that shows relocation companies how they should digitally transform their services. The purpose was satisfied by dividing the research into two studies. Study 1 conducted a qualitative literature review focusing on the fields of blue ocean strategy and...

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Bibliographic Details
Main Authors: IVARSSON, ADAM, Lindstrand, Dag
Format: Others
Language:English
Published: KTH, Industriell Management 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147707