The Impact of ConsumerNavigation Behaviour on VisualAttention to Online Advertising
The wide use of Internet has opened up many opportunities for advertisers. This has resulted in a multitude of ads in different format and contexts on everything from entertainment sites and online newspapers to search engine result pages (SERPs) and e-commerce websites. However, it has been shown t...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för datavetenskap och kommunikation (CSC)
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-138169 |