How to enhance Shareholder Value through a Customer support in the Insurance industry : A BUSINESS DRIVEN APPROACH TOWARDS MOBILE- AND SELF-SERVICE- BUSINESS INTELLIGENCE

An increased competitive climate has enhanced the importance for companies to differentiate from other companies. Today, the customer support within service organizations are often disregarded as a source of value due to the focus on costs. Further, it has become more important to leverage the conta...

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Bibliographic Details
Main Authors: Smogner, Peter, Johnson, Niklas
Format: Others
Language:English
Published: KTH, Industriell Management 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-133359