Perspektiv på platsmarknadsföring
The overarching aim of this study is to contribute with new perspectives on place marketing, theoretically as well as empirically. More specifically, the aim is to characterize the place marketing research literature, describe its content and explore the extent to which it is valid in a Swedish muni...
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| Format: | Doctoral Thesis |
| Language: | Swedish |
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KTH, Urbana och regionala studier
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-126109 http://nbn-resolving.de/urn:isbn:978-91-7501-822-5 |