The Climate for Creativity and Innovation in the Fuzzy Front End of Innovation : A Case Study at Arla Foods

Innovation is a key factor for economic development and growth, and firms need to continuously innovate in order to stay competitive. However, innovation is complicated in today’s markets as there are many different aspects for companies to manage. The very first phase of innovation, the fuzzy front...

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Bibliographic Details
Main Authors: Wahlström, Fanny, Jutbo, Malin
Format: Others
Language:English
Published: KTH, Industriell ekonomi och organisation (Avd.) (stängd 20130101) 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124104