Managing New Service Development through Relationship Marketing.- : An application of Six Sigma DMAIC methodology in a Telecom Company.
Customer-oriented processes are essential to achieve customer satisfaction. This research describes the application of the concepts of Relationship Marketing as a starting point in the process of developing new services in a telecommunications service provider in Spain. In the quest to increase cust...
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| Format: | Others |
| Language: | English |
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KTH, Industriell Management
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-103057 |