Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers

The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services....

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Bibliographic Details
Main Authors: Awan, Salman Ahmad, Said, Muzafar
Format: Others
Language:English
Published: Karlstads universitet, Avdelningen för företagsekonomi 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-9522