Customers perceptions of the use of internet in the marketing communication: A case study of a retail laptop company
The rapid growth of the Internet has provided tremendous opportunities for laptop companies to offer quality of customer service. The prime drivers and motivations for offering such customer service through the web are to reduce service costs and to provide efficient and effective service to custome...
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8046 |