The value perception gap between customers and sellers : A case study on aftersales services within maritime industry
Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what the...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Karlstads universitet, Handelshögskolan (from 2013)
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78908 |