The two-faced moose : En studie om hur älgen används i internationell marknadsföring av Sverige
The purpose of the study is to investigate how Visit Sweden has chosen to work with the moose as a symbol targeting the international market. The study was based on an image analysis of Visit Sweden's website and an interview study with Visit Sweden content strategist. A comparison was then mad...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet, Institutionen för geografi, medier och kommunikation
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-57049 |