Traditionella metoder eller en dansande rosa panter? : En jämförelse mellan traditionella marknadsföringsmetoder och gerillamarknadsföring
Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of...
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| Format: | Others |
| Language: | Swedish |
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Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5699 |