The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective
This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relat...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Karlstads universitet, Handelshögskolan
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36382 |