Klicka här för gemenskap : Hur interaktivitet skapar engagemang och lojalitet
Digital marketing has been changing continuously and rapidly since the introduction of Web 2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users in their digital marketing by providing with interactive contents in digital campaigns. The digital campaigns are...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013)
2015
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-35042 |