Service Orientation in Manufacturing Firms : Understanding Challenges with Service Business Logic
Globalisation and competition from low-cost countries has pushed manufacturing firms towards offering services to remain competitive. However, increasing the service orientation of a manufacturing firm to find new ways of value (co-)creation has presented several challenges, such as the fact that se...
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| Format: | Doctoral Thesis |
| Language: | English |
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Karlstads universitet, Centrum för tjänsteforskning
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31986 http://nbn-resolving.de/urn:isbn:978-91-7063-562-5 |