Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand
This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. Moreover, there is a situation regarding a global...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Karlstads universitet, Handelshögskolan
2013
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-28982 |