Do animated TV ads matter? : Exploring Perceptions about Vodacom and Tigo TV ads among University Students in Tanzania
The focus of the study is to understand the efficiency of Vodacom and Tigo Television animation advertisements from the perspective of university students with and without education in media analysis in Tanzania. Vodacom and Tigo television animation advertisements have been introduced in Tanzania;...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-15467 |