The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012
Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on...
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-14124 |