CSR Implementation and Concept at Unilever Pakistan : The Stakeholder Perspective

This thesis studies the stakeholder dialogue of a multinational company known as Unilever Pakistan working in a developing economy like Pakistan. The study required deep understanding of the area that dictated research methodology be qualitative and exploratory. Thus, case study approach was adopted...

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Bibliographic Details
Main Author: Hameed, Yasir
Format: Others
Language:English
Published: Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT 2011
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-12415