Service thinking = Service action? : Service thinking in a public transport network surrounding
Service thinking and the transition from a product-logic-perspective to a process-perspective are catchwords in current management research (e.g. Grönroos 2000, Kowalksowski 2006, Söderström 2003, Stremersch et al. 2001, Oliva & Kallenberg 2003, Lele 1986) While the product-logic is based on...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Karlstads universitet, Centrum för tjänsteforskning
2007
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1147 |