A study of Chinese consumers’ attitudes toward Volvo cars
Zhejiang Geely holding Co. succeeded in purchasing Ford Motor Co’s Volvo unit, which was the hottest news in the world in 2010. Volvo needs the Chinese potential car market; Geely needs Volvo cars’ advanced technology. Such purchase arouses our interesting to conduct a research study on Chinese cons...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Väst, Avd för företagsekonomi
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-3363 |