To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products.
Purchasing counterfeited luxury products and downloading pirated items have becomemore common nowadays. Fashion and IT industries are affected negatively by consumers’supportive attitude towards piracy and counterfeits. Many luxury branded companies havetheir exclusive brand names stolen by counterf...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Sektionen för hälsa och samhälle
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9797 |