To what extent are Swedish companies following the traditional internationalization theories when entering Africa?
Globalization has been a hot topic recently. Many firms experience that their domestic market is too limited for them to conduct their business in. This restriction leads to firms seeking customers on different markets, in different nations, where the companies’ supplies meet the consumers’ demands....
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Sektionen för hälsa och samhälle
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9742 |