How is Customer Commitment Related to the Complexity of a Service?
Purpose - The aim of this article is to explain how customer commitment, measured as affective, continuance, and normative commitment, relates to the complexity of a service. Design/methodology/approach - Data were collected from a questionnaire distributed to practicing dentists in Sweden, which ca...
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Sektionen för Hälsa och Samhälle
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-8396 |