How to Motivate Generation Y with Different CulturalBackgrounds - A Cross-Cultural Comparison between China and Sweden

Generation Y have become the newest group of the global workforce in Multinational Business and are about to become the largest. They are often referred to as a global group with global characteristics which leads them to be recruited and retained in the same way. Generation Y have their own general...

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Bibliographic Details
Main Authors: Kårefalk, Aroonwan, Pettersson, Maria, Zhu, Yeqing
Format: Others
Language:English
Published: Högskolan Kristianstad, Institutionen för ekonomi 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4492