Web site & customer value : from a marketing perspective
The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Institutionen för ekonomi
2007
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4367 |